Making Lemonade 2024. All rights reserved. Site Design By Raima.
Meet Donna
Led by a Founder who’s been where you are—and made lemonade
“Inspired by the ups and downs of my career journey, I created Making Lemonade because there’s immeasurable value in surrounding yourself with people who just get it. My path from Counter to Corporate to Founder was anything but traditional—spanning Sephora, QVC, BoxyCharm, and now entrepreneurship. Along the way, I’ve mentored hundreds of founders, beauty entrepreneurs, and aspiring leaders who now lead top brands at Ulta, Sephora, and beyond. I understand your journey because I’ve lived it.
We’re more than a media company—we’re a community of beauty people. We’re your people."
- Our Founder, Donna
Do it for yourself, not by yourself.
We had a bold idea: Bring beauty and brains together in one powerhouse community—built to empower you to take control of your career. Here, you'll connect with driven peers, entrepreneurs and industry leaders, get inspired to make bold moves, and gain the insights and education you need to turn lemons into sweet, sweet lemonade.
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Say goodbye to doom-scrolling, we’re a binge you can bank on! Whether you're catching up on the latest product launches, expert tips, or you’re just here for laughs, we’ll keep you fresh with microdosed beauty news and insights—every scroll, every time.
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Future You Will Thank You For This
Sip on the Latest in Beauty
Get the freshest news, insights, and product launches from the experts, keeping you one step ahead.
Squeeze the Best from Social & Marketing
Learn the strategies behind the campaigns and trends shaping the beauty world today.
Make Money Moves
Actionable, real-world tips to help you level up and grow in the beauty industry.
Build Your Brand with Zest
Unlock expert frameworks and strategies to build and scale your beauty brand confidently.
Juicy Insights You Can Use
Fresh, actionable takeaways you can implement right away to create impact.
Connect, Collaborate, and Create
Join a community of beauty pros, founders, and creators to share wins, spark ideas, and grow your network.
…and it’s hella fun to read!
We asked what might be possible if we eliminate the whole “it’s who you know” thing.
What if we skipped all the Googling and put all things beauty in one place? Here is where you snag the recipe for success from the zest of beauty.
Want a sneak peek?
Bold insights, fresh takes, and served extra juicy.
Our modern approach empowers you to achieve success in the beauty industry regardless of your starting point. Whether you’re new to the scene or a seasoned pro, we’re here to keep you fresh on all things beauty, delivering insights that resonate skin-deep and empower you to squeeze the day and make the most of your beauty career—every single day.
Catalina Mellado
Director Social Media, IHC Agency
"As a marketing executive, Making Lemonade has become my go-to source for staying up-to-date with the latest trends in the beauty industry. While there are plenty of accounts offering career advice for all types of professionals, Making Lemonade feels like my personal daily Skimm for the business of beauty and wellness."
Tiila Abbitt
Head of Product Innovation, SellerX
"Making Lemonade keeps me on the pulse of the latest brand and social trends—essential insights I look to for inspiration in product development and for ideating new opportunities that resonate with today’s market. The platform makes staying up-to-date on marketing fun, blending inspiration with the real-time info I need."
Helen Mantilla
Founder, Innovate the Label + HM Agency
"Making Lemonade is my go-to for beauty industry insider news, keeping me in the loop on what really matters. Their content helps me stay up-to-date with the latest trends, so I always feel ahead of the curve with my business. It’s a one-stop resource for anyone serious about thriving in beauty!"
Aaron Ahedo
Founder, Awesome Human
"Making Lemonade has been such a valuable resource for me, providing the insights and trends I need to keep my brand fresh and relevant. Knowing Donna Lopez personally and seeing her deep connection to the industry gives me complete confidence in the advice and content she shares. It’s like having a trusted guide to help my business grow."
Carolina Lopez
Founder, Bejou
“Let me tell you! I LOVE Making Lemonade because they provide a quick snapshot of the nuances of the beauty industry, which is perfect for busy founders like me. Their honest insights and practical tips on brand building and navigating acquisitions have been a game-changer."
Anjelica Macgregor
Consumer Insights Leader + Aspiring Fragrance Founder
"Starting a fragrance brand has been a lifelong dream of mine, but I didn’t know where to start and was overwhelmed by the process. While my expertise is in consumer insights, Making Lemonade provided insider tips and gave me a deeper understanding of the nuances of being a new founder."
Our Squeeze is Sweet!
Hey, don’t take our word for it—hear from other beauty pros like you!
Our Squeeze is Sweet!
Hey, don’t take our word for it—hear from other beauty pros like you!
Helen Mantilla
Founder, Innovate the Label + HM Agency
"Making Lemonade is my go-to for beauty industry insider news, keeping me in the loop on what really matters. Their content helps me stay up-to-date with the latest trends, so I always feel ahead of the curve with my business. It’s a one-stop resource for anyone serious about thriving in beauty!"
Tiila Abbitt
Head of Product Innovation, SellerX
"Making Lemonade keeps me on the pulse of the latest brand and social trends—essential insights I look to for inspiration in product development and for ideating new opportunities that resonate with today’s market. The platform makes staying up-to-date on marketing fun, blending inspiration with the real-time info I need."
Catalina Mellado
Director Social Media, IHC Agency
"As a marketing executive, Making Lemonade has become my go-to source for staying up-to-date with the latest trends in the beauty industry. While there are plenty of accounts offering career advice for all types of professionals, Making Lemonade feels like my personal daily Skimm for the business of beauty and wellness."
Anjelica Macgregor
Consumer Insights Leader + Aspiring Fragrance Founder
"Starting a fragrance brand has been a lifelong dream of mine, but I didn’t know where to start and was overwhelmed by the process. While my expertise is in consumer insights, Making Lemonade provided insider tips and gave me a deeper understanding of the nuances of being a new founder."
Carolina Lopez
Founder, Bejou
“Let me tell you! I LOVE Making Lemonade because they provide a quick snapshot of the nuances of the beauty industry, which is perfect for busy founders like me. Their honest insights and practical tips on brand building and navigating acquisitions have been a game-changer. Thanks to their guidance, I was able to save and grow BEJOU strategically!"
Aaron Ahedo
Founder, Awesome Human
"Making Lemonade has been such a valuable resource for me, providing the insights and trends I need to keep my brand fresh and relevant. Knowing Donna Lopez personally and seeing her deep connection to the industry gives me complete confidence in the advice and content she shares. It’s like having a trusted guide to help my business grow."
Our Squeeze is Sweet!
Hey, don’t take our word for it—hear from other beauty pros like you!
Making Lemonade is a next-gen media company
For beauty pros. By beauty pros.
We’re the go-to source for a new generation of lip gloss-lovin’ leaders, dreamers, and lemon-squeezers. Through The Squeeze, we’re on a mission to deliver cutting-wedge education, along with insights, resources, and opportunities from the brightest minds in beauty. We’re your one-stop-shop for everything you need to confidently climb the ladder with heels on and shatter ceilings in this ever-evolving industry.
Replace endless scrolling with five minutes of hella fun-to-read, digestible content on top beauty news and insights freshly squeezed straight to your inbox!
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